An example of an E-Commerce success and its causes

Amazon.com is one of the examples of e-commerce success and also one of the best-known names in the internet. Amazon was founded in 1994. In the beginning, Jeff Bezos, the founder, only plan to begin online bookstore. But it now sells just about everything else as well, from music, video, electronics, tools, apparel, kid product, etc.

Amazon.com customer base has grown explosively to more than 49million active customers in more than 220 countries. Sales have increased from $15 million a year in 1996 to more than $6.9 billion today. It means that there is 57 percent average year-over-year growth rate.

Why did Amazon.com success?

1.Product line
- In order to target more customers, Amazon.com has diversified their product line. Besides that, in 2001, Amazon.com lets customer sell used books, CDs, DVDs, etc.

2.Customer service
- To deliver a special experience to every customer, customer can have orders delivery groceries to their house through AmazonFresh.

- Customer can write email, call a toll-free number or use a click-to-call service to contact customer service.

3. Special features of Amazon.com Website
- Amazon.com was first to use “collaborative filtering” technology, which sifts through each customer’s past purchases and the purchasing patterns of customer with similar profiles to come up with personalized site content.

- At Amazon.com, it is convenient for customers to purchase their favorable products. You can log on to Amazon.com, find anything that you want, and order with just a simple mouse click which helps to save a lot of times.

- Customers can browse for product research purchase alternative, share opinions and reviews with other visitors, and chat online with authors and experts.

References:

1. http://www.amazon.com

2. http://en.wikipedia.org/wiki/Amazon.com